Paula Comfort, Partner |
Paula Comfort brings more than 20 years of experience in the spa and fitness industry. During her tenure she has been responsible for recruitment, developing and training employees, sales and marketing, member retention, operating capital budgets, operational guidelines and quality control. Most recently, Paula was Managing Director of Fitness for Spa Chakra Inc, a luxury spa and health club company where she started the division. Paula developed the brand, operating standards, marketing, sales and personal training program and successfully opened 14 clubs in 3 years.
Previous roles include Area Vice President of The Sports Clubs of Canada/Bally Total Fitness where she was accountable for the Canadian operation of 17 clubs and 3 clubs in Upstate New York. As a result, she became a highly regarded leader for strategy, change and integration. She has also been a popular speaker at industry conventions and a regular contributor for Fitness Business Canada magazine. Paula has an Honors Bachelor of Science Degree in Kinesiology from the University of Waterloo. |
Alanna Turco, Partner |
Alanna Turco has 20 years of experience in the fitness industry. The majority of her career was spent at The Sports Clubs of Canada and later with Bally Total Fitness where she held a variety of management positions including Fitness Director, General Manager, Regional Manager, Director of Training and Development and Director of Club and Team Member Experience. In her role as Director of Training and Development, Alanna developed and delivered a comprehensive service and management development program to over a thousand employees. Currently, Alanna is a keynote speaker and leads management teams through leadership development programs. In addition, Alanna is a faculty member at Humber College teaching courses in management, leadership and human resources for the faculties of Business and Health Sciences. She is a graduate of the University of Toronto with a degree in Physical and Health Education.
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